Understanding the Antecedents of Mobile Game Addiction: The Roles of Perceived Visibility, Perceived Enjoyment and Flow
نویسندگان
چکیده
With the rapid development of mobile games and the roaring growth of market size, mobile game addiction is becoming a public concern. Hence, understanding the reasons behind mobile game addiction is worthwhile. Based on previous studies and two salient features of mobile games (e.g., hedonic and sociality), a research model is developed to examine the antecedents of mobile game addiction. Our proposed model is tested using a survey from 234 mobile game users and the results confirm most of our hypotheses. Specifically, perceived visibility and perceived enjoyment are found to be positively associated with flow which in turn affects addiction. Besides the indirect effect of perceived visibility on addiction via flow, perceived visibility is found to have a direct effect on addiction too. The implications for theory and practice are also discussed.
منابع مشابه
Understanding Perceived Enjoyment and Continuance Intention in Mobile Games
Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...
متن کاملUnderstanding the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging
With the proliferation of Weblogs (blogs) use in university educational contexts, developing a better understanding of university students’ knowledge sharing behavior through blogging has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have in...
متن کاملInvestigating the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging
With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of ...
متن کاملExploring the Player Flow Experience in E-Game Playing
Flow theory has been widely applied in the context of information technology and is useful in understanding users’ behavior; however, few studies empirically examine what factors influence players’ flow, and what the facets and consequences of flow are in the context of electronic games (e-games). In this study, the author reviews previous flow-related literature to develop the proposed model t...
متن کاملAn Integrative Model of Predictors of Enjoyment in Console versus Mobile Video Games
This study tested a model of enjoyment of video games focused on three important predictors; interactivity, realism and spatial presence. In a large, randomized experiment (N = 257), players of traditional console games were compared with their counterparts playing on mobile devices. The hypothesized model included perceived interactivity, perceived reality and spatial presence, with enjoyment ...
متن کامل